At u.elem, we value your privacy and are committed to protecting your personal information. This policy outlines how we collect, use, and safeguard your data when you visit or interact with our website, in accordance with Indian law and best practices for e-commerce privacy.

Changes to This Policy

Our privacy policy may be updated from time to time to keep up with legal requirements and business needs. We encourage you to check this page periodically to stay informed.

What Information We Collect

Depending on how you use our website and services, we may collect:

  • Your name and contact details (such as email address and phone number)
  • Demographic details (postcode, preferences, interests)
  • Information provided during customer surveys, feedback, or when entering promotions
  • Any other information required to fulfill your orders or provide support

Information is typically collected directly from you via the website, email, phone, or when you engage with our services.

How We Use Your Information

Your information helps us:

  • Deliver and improve our products and services to you
  • Maintain internal records and customer accounts
  • Understand your needs and enhance your browsing experience
  • Send you updates about new products, offers, or important changes (with the option to opt out at any time)
  • Comply with applicable legal and regulatory requirements

Your personal data will only be used for the purposes described above or as otherwise permitted or required by law. If we need to use your information for a new purpose, we will inform you and obtain your consent when required.

Disclosure of Information

We do not sell or rent your personal information to unrelated third parties. Your data may be shared with trusted partners who help us operate the website, fulfill your orders, or improve our services—always under strict confidentiality obligations.

We may disclose your data if necessary to:

  • Comply with legal requirements or governmental requests
  • Protect our rights, property, or safety or that of others
  • Facilitate service from third-party providers (e.g., logistics, payment processing), strictly as required for those services

Anonymous, aggregate statistics may be shared for business, research, or marketing purposes, but this will never include information that personally identifies you.

Security Measures

Protecting your data is a priority for us. We use appropriate technical and organisational safeguards to secure your information, including encryption, secure servers, access controls, and regular audits. Only authorised personnel and trusted partners have access on a need-to-know basis.

Cookies & Tracking

Our website uses cookies—small data files that your browser stores—to improve your experience. Cookies help us analyse web traffic, remember your preferences, and tailor our operations to your needs.

  • You can choose to accept or decline cookies using your browser settings. Declining cookies may affect your experience on our site.
  • We use analytics cookies to understand which pages are valuable to you, supporting continued improvement.

Data Retention

We retain personal information only as long as needed to fulfill the purpose for which it was collected, or as required under applicable law. Personal data that is no longer needed will be securely deleted or anonymised. In accordance with India’s data protection law, your information will generally not be held for more than three years after your last interaction with us, unless legal requirements dictate otherwise.

Your Rights & Consent

By using u.elem and providing your information, you consent to our practices as outlined in this privacy policy. You have the right to:

  • Access or correct your information
  • Withdraw consent or restrict certain data uses (where applicable)
  • Request deletion of your data, subject to legal limits

You may contact us at support@uelem.com to exercise these rights or for privacy-related grievances. We strive to address all concerns promptly, as required by Indian law.

Links to Other Websites

u.elem may link to external sites. We are not responsible for the privacy policies or content of those third-party websites. We encourage you to review their privacy information separately.

Contact Us

For questions, comments or requests, please write to support@uelem.com.